Shipping business depends on drive

Company: Goin’ Postal Liberty, 9754 N. Ash Ave., Kansas City; (816) 407-7773; www.goinpostal.com.

Owners: Linda and Jim Sterling, husband and wife. Linda is responsible for the day-to-day operations, as well as company policies and future goals. “Without the support of my husband, the dream of owning my own company would not be possible,” she said. “Besides having his own full-time career, he helps at the store whenever possible and has taken over most of the household chores.”

Opened: May 3.

What makes Goin’ Postal unique?

“We are an authorized shipper for FedEx, UPS, DHL and USPS (U.S. mail and stamps). Having all the major carriers helps me give my customers the best possible solution to their shipping needs. Other services we offer include packaging, mailbox rental, greeting cards, eBay assistance, fax and copy services, notary and lottery tickets.”

Why did you decide to go into business for yourself and how long did it take you to start your business?

“I was unhappy with my job and I was searching the Net and it popped into my e-mail. I searched it out in October 2005 and thought it looked interesting. At the end of November, I traveled to the corporate office for training and at that time started looking for a location to open my store. My storefront in the new Highland Plaza Shopping Center had numerous delays, so I was not able to start my tenant finish until April 2006.”

What worked in starting your own business?

“It takes dedication and commitment, as well as a belief in your product. Having a background in accounting and management helped me in evaluating the franchise and the day-to-day operations.”

What is your best advice for others hoping to start their own businesses?

“You have to have that entrepreneurial spirit and drive, as business ownership involves long hours with virtually no pay at the beginning. Satisfaction comes from pride of ownership and watching your business grow and become an integral part of the community it serves.”

Is there anything else you’d like to share related to starting a business in the industry?

“As with any business, customer service is the key to success. My motto throughout this whole process has been: If your mind can conceive and your heart can believe, you will achieve. All the sacrifices I’ve had to make seem very small against the sense of accomplishment I feel.”